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Creativity and innovation in marketing strategies of banks

Panchanatham, Rtn.N and Rani, T.S.Uma

Creativity and innovation in marketing strategies of banks 2009 - 2009 - 57-62 V. 39 Issue. 11

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Creativity;Innovation;Marketing strategy;Banking;Banking sector;

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