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If brands are built over years, why are they managed over quarters?

Lodish, Meonard M. and Mela, carl F.

If brands are built over years, why are they managed over quarters? 2007 - 2007 - 94-102 V. 2 Issue. 7/8

Subjects--Topical Terms:
Business management

Subjects--Index Terms: Business management;Branding;Price promotion;Wal-Mart;

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