Normal view MARC view ISBD view

Eager sellers and stony buyers: understanding the psychology of new product adoption

Gourville, John T.

Eager sellers and stony buyers: understanding the psychology of new product adoption J5162 2006 - 2006 - 98-106 V. 84 Issue. 6

Subjects--Topical Terms:
New Product Managment

Subjects--Index Terms: New Product Management;Psychology of consumer;Consumer behaviour

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)