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Use of Business analytics for better CRM in the banking and insurance industry in India

Mukerjee, Kaushik

Use of Business analytics for better CRM in the banking and insurance industry in India J8012 2007 - 2007 - 44-52 V. 5 Issue. 4

Subjects--Topical Terms:
Management

Subjects--Index Terms: Insurance Industry;Customer Resources Management(CRM);Banking;Banking Sector;India;

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