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Defining value for Indian moddle class: the consumer durable market

Khare, Arpita

Defining value for Indian moddle class: the consumer durable market 2009 - 2009 - 215-226 V. 7 Issue. 1

Subjects--Topical Terms:
Management

Subjects--Index Terms: Psychographics;Lifestyle;Purchase patterns;Information savvy;Consumer purchase behaviour;Consumer behaviour;Cultural dimensions;India;

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