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Millennium of choice a case study

Mani, Rajan and Menon, Mohandas J.

Millennium of choice a case study J8499 2008 - 2008 - 232-237 V. 6 Issue. 4

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brand proliferation;Customer loyalty;Deal proneness;Market strategy and tactics;Just satisfied;Customer;Relationship marketing;

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