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Indian rural consumer buying behaviour with reference to FMCGs: an empirical study

Sarangapani, A and Mamatha, T

Indian rural consumer buying behaviour with reference to FMCGs: an empirical study 2009 - 2009 - 198-227 V. 7 Issue. 4

Subjects--Topical Terms:
Management

Subjects--Index Terms: Consumer buying behaviour;Buying behaviour;Consumer behaviour;Rural consumer buying behaviour;Bargaining;Retail market;India;

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