Consumer decision journey
Court, David et al.
Consumer decision journey 2009 - 2009 - 97-107 V. Issue. 3
Finance
Consumer decision;Journey;Consumer purchasing behaviour;Electronic industies and goods;Televisions;Amazon.com;Brands;Marketing;
Consumer decision journey 2009 - 2009 - 97-107 V. Issue. 3
Finance
Consumer decision;Journey;Consumer purchasing behaviour;Electronic industies and goods;Televisions;Amazon.com;Brands;Marketing;