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Brand Pruning: a wisely used tool in the marketers arsenal

Mazumdar, S and Dasgupta, Rajkumar

Brand Pruning: a wisely used tool in the marketers arsenal 2006 - 2006 - 05-24 V. 5 Issue. 2

Subjects--Topical Terms:
Management

Subjects--Index Terms: Brand;Brand Pruning;

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