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Differentiation in a niche market: a case of Herts India Ltd

Banerjee, Saikat

Differentiation in a niche market: a case of Herts India Ltd 2006 - 2006 - 90-101 V. 5 Issue. 2

Subjects--Topical Terms:
Management

Subjects--Index Terms: Niche Market;Hertz India Ltd;India;Car Industry;Car rental Industry;

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