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Empirical investigation on the role of animosity and affinity in attitude towards foreign goods

Bawa, Anupam

Empirical investigation on the role of animosity and affinity in attitude towards foreign goods J6219 2005 - 2005 - 86-112 V. 4 Issue. 2

Subjects--Topical Terms:
Management

Subjects--Index Terms: Animosity;Affinity;Consumer ethnocentrism;

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