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Marketing mobile futures:assembling constituencies and creating compelling stories for an emerging technology

Simakova, Elena and Neyland, Daniel

Marketing mobile futures:assembling constituencies and creating compelling stories for an emerging technology 2007 - 2007 - 91-116 V. 8 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Compelling;Constituencies;Mobility;Radio Frequency Identification(RFID);

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