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Hull spence behavior theory as a paradigm for consumer behavior

Rossiter, John R and Foxall, Gordon R

Hull spence behavior theory as a paradigm for consumer behavior 2008 - 2008 - 123-141 V. 08 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Behavioral output variables;Hull spence behavior theory(HSBT);Major intervening variables;Performance equations;Supplementary intervening variables;

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