Death of a metaphor:reviewing the marketing as relationships frame
OMalley, Lisa Et al
Death of a metaphor:reviewing the marketing as relationships frame 2008 - 2008 - 167-187 V. 08 Issue. 2
Marketing
Interpersonal relationship metaphor;Relationship marketing;Social exchange theory;
Death of a metaphor:reviewing the marketing as relationships frame 2008 - 2008 - 167-187 V. 08 Issue. 2
Marketing
Interpersonal relationship metaphor;Relationship marketing;Social exchange theory;