Can public sector organisations be coherent corporate brands?
Waeraas, Arild
Can public sector organisations be coherent corporate brands? 2008 - 2008 - 205-221 V. 08 Issue. 2
Marketing Theory
Corporate branding;Organisational identity;Organisational values;Public organisations;
Can public sector organisations be coherent corporate brands? 2008 - 2008 - 205-221 V. 08 Issue. 2
Marketing Theory
Corporate branding;Organisational identity;Organisational values;Public organisations;