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Incommensurable paradigms cognitive bias and the pilitics of marketing theory

Tadajewski, Mark

Incommensurable paradigms cognitive bias and the pilitics of marketing theory 2008 - 2008 - 273-297 V. 8 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Theory;Multiple paradigm research;Paradigm incommensurability;

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