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Resource based view of the political party and value creation for the voter citizen an integrated framework for political marketing

Cass, O Aron

Resource based view of the political party and value creation for the voter citizen an integrated framework for political marketing 2009 - 2009 - 189-208 V. 9 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Elections;Political marketing;Political parties;Resource based view;Value creation;

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