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Foundations of relationship marketing reciprocity and trade relations

Tadajewski, Mark

Foundations of relationship marketing reciprocity and trade relations 2009 - 2009 - 9-38 V. 9 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: History of marketing;History of marketing thought;Marketing concept;Reciprocity;Relationship marketing;Trade relations;

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