Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
Brands as relationship facilitators in consumer markets 2009 - 2009 - 127-130 V. 9 Issue. 1
Marketing
Brand communities;Brand relationship;Brand sub clutures;Brand tribes;
Brands as relationship facilitators in consumer markets 2009 - 2009 - 127-130 V. 9 Issue. 1
Marketing
Brand communities;Brand relationship;Brand sub clutures;Brand tribes;