Integrating brand retailer and end customer perspectives
Glynn, Mark
Integrating brand retailer and end customer perspectives 2009 - 2009 - 137-140 V. 9 Issue. 1
Marketing
Channel relationships;Manufactuers brands;Retailers;
Integrating brand retailer and end customer perspectives 2009 - 2009 - 137-140 V. 9 Issue. 1
Marketing
Channel relationships;Manufactuers brands;Retailers;