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Analysis of how nonresponse error is assessed in academic marketing research

Collier, Joel E. and Bienstock, Carol C.

Analysis of how nonresponse error is assessed in academic marketing research J8086 2007 - 2007 - 163-183 V. 7 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Assessment measures;Content analysis;Marketing research;Nonresponse error;

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