Normal view MARC view ISBD view

From goods to service branding: an integrative perspective

Brodie, Roderick J.

From goods to service branding: an integrative perspective 2009 - 2009 - 107-111 V. 9 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brand;Cutomer experience;Integrative perspective;Service marketing;Value creation;

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)