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Context effects and models of preferential choice: implications for consumer behavior

Busemeyer, Jerome R. et al.

Context effects and models of preferential choice: implications for consumer behavior J8086 2007 - 2007 - 39-58 V. 7 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Attraction;Choice models;Compromise;Reference point;Similarity;

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