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Interaction effects and combinatorial rules governing protection motivation theory variables a new model

Cismaru, Magdalena and Lavack, Anne M.

Interaction effects and combinatorial rules governing protection motivation theory variables a new model J8086 2007 - 2007 - 249-270 V. 7 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Combinatorial rules;Decision rule;Fear appeals;Persuasion;Protection motivation theory;Public health campaigns;

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