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Past is a foreign country: amnesia and marketing theory

Tadajewski, Mark and Saren, Michael

Past is a foreign country: amnesia and marketing theory J8897 2008 - 2008 - 323-338 V. 8 Issue. 4

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Amnesia;Critical marketing studies;Structuring of marketing theory;

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