Implications of behavioral decision theory for health marketing
Jones, Sandra C.
Implications of behavioral decision theory for health marketing J8086 2007 - 2007 - 75-91 V. 7 Issue. 1
Marketing
Behavioral decision theory;Health behaviour;Health marketing;Price bundling;Prospect theory;Temporal preferences;
Implications of behavioral decision theory for health marketing J8086 2007 - 2007 - 75-91 V. 7 Issue. 1
Marketing
Behavioral decision theory;Health behaviour;Health marketing;Price bundling;Prospect theory;Temporal preferences;