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Are we measuring the same attitude understanding media effects on attitude towards advertising

Tan, Soo Jiuan and Chia, Lily

Are we measuring the same attitude understanding media effects on attitude towards advertising J8086 2007 - 2007 - 353-377 V. 7 Issue. 4

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Attitude towards advertising;Attitude towards print advertising;Attitude towards television advertising;Media effects;Structural equation model;

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