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Ain t misbehavin consumption in a moralized brandscape

Morling, Miriam Salzer and Strannegard, Lars

Ain t misbehavin consumption in a moralized brandscape J8086 2007 - 2007 - 407-425 V. 7 Issue. 4

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Brands;Buying behaviour;De coupling;Expressive values;Moral discourse;

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