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Working consumers: the next step in marketing theory?

Cova, Bernard and dalli, Daniele

Working consumers: the next step in marketing theory? 2009 - 2009 - 315-339 V. 9 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Co-creation;Co-production;Double exploitation;Immaterial labour;Primary sociality;Second sociality;Marketing theory;

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