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Driving corporate reputations form the inside: a strategic role and strategic dilemmas for HR

Martin, Graeme

Driving corporate reputations form the inside: a strategic role and strategic dilemmas for HR 2009 - 2009 - 219-235 V. 47 Issue. 2

Subjects--Topical Terms:
Human Resource

Subjects--Index Terms: Corporate branding;Corporate reputations;Employer branding;Governance;Human resources;

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