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Talk of the network: a complex systems looks at the underlying process of word of mouth

Goldenberg, Jacob et al.

Talk of the network: a complex systems looks at the underlying process of word of mouth J6287 2001 - 2001 - 211-223 V. 12 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Word of mouth;Social networks;Cellular automata;Complex systems;

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