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Relative price level of 99 Ending prices: image versus reality

Schindler, Robert M.

Relative price level of 99 Ending prices: image versus reality J6287 2001 - 2001 - 239-247 V. 12 Issue. 3

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Price endings;Retail pricing;Misleading marketing practices;

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