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Always leave home without it: a further investigation of the credit card effect on willingness to pay

Prelec, Drazen and Simester, Duncan

Always leave home without it: a further investigation of the credit card effect on willingness to pay J6286 2001 - 2001 - 5-12 V. 12 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Credit card;Overspending;Mental accounting;

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