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Effects of windfall gains on the sunk cost effect

Soman, Dilip and Cheema, Amar

Effects of windfall gains on the sunk cost effect J6286 2001 - 2001 - 51-62 V. 12 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Mental accounting;Sunk cost effect;Windfall gains;Consumption and choice decisions;

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