Piecemeal approach to comparative advertising
Muthukrishnan, A.V. et al.
Piecemeal approach to comparative advertising J6286 2001 - 2001 - 63-73 V. 12 Issue. 1
Marketing
Comparative advertising;Deception;Inference;
Piecemeal approach to comparative advertising J6286 2001 - 2001 - 63-73 V. 12 Issue. 1
Marketing
Comparative advertising;Deception;Inference;