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Framing effects in risk perceptions of aids

Raghubir, Priya and Menon, Geeta

Framing effects in risk perceptions of aids J6286 2001 - 2001 - 145-155 V. 12 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Risk perceptions;Framing effects;Experiments;Social marketing;

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