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Meta analysis in marketing when studies contain multiple meaurements

Bijmolt, Tammo H. A and Pieters, Rik G. M.

Meta analysis in marketing when studies contain multiple meaurements J6286 2001 - 2001 - 157-169 V. 12 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Generalization;Meta analysis;Multiple measurement;Monte cario simulation;

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