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Hypotheses in marketing science literature review and publication audit

Armstrong, J. Scott et al.

Hypotheses in marketing science literature review and publication audit J6286 2001 - 2001 - 171-187 V. 12 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Advocacy;Competing hypothesis;Conditions;Dominant hypotheses;Exploratory studies;Induction;Marketing generalizations;Multiple hypotheses;

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