Advertising spending and perceived quality
Moorthy, Sridhar and Zhao, Hao
Advertising spending and perceived quality J6285 2000 - 2000 - 221-233 V. 11 Issue. 3
Marketing
Advertising spending;Perceived quality;
Advertising spending and perceived quality J6285 2000 - 2000 - 221-233 V. 11 Issue. 3
Marketing
Advertising spending;Perceived quality;