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On the origin and distinctness of skepticism toward advertising

Obermiller, Carl and Spangenberg, Eric R.

On the origin and distinctness of skepticism toward advertising J6285 2000 - 2000 - 311-322 V. 11 Issue. 4

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Skepticism;Advertising;Intergenerational;

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