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Different ways of seeing how gender differences in information processing influence the content analysis of narrative texts

Kiecker, Pamela et al.

Different ways of seeing how gender differences in information processing influence the content analysis of narrative texts J6284 2000 - 2000 - 49-65 V. 11 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Gender differences;Qualitative data;Coder effects;

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