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Explaining competitors reactions to new product introductions the roles of event characteristics managerial interpretation and competitive context

Waarts, Eric and Wierenga, Berend

Explaining competitors reactions to new product introductions the roles of event characteristics managerial interpretation and competitive context J6284 2000 - 2000 - 67-79 V. 11 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Competitive response;Managerial decision making;New product introductions;

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