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Organizational trust and interfirm cooperation: an examination of horisontal versus vertical alliances

Rindfleisch, Aric

Organizational trust and interfirm cooperation: an examination of horisontal versus vertical alliances J6284 2000 - 2000 - 81-95 V. 11 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Interorganizational relationship;Trust;Cooperation;Alliances;

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