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Explaining individural and task differences in consumer attitudes toward ambiguity

Taylor, Kimberly A.

Explaining individural and task differences in consumer attitudes toward ambiguity J6284 2000 - 2000 - 117-127 V. 11 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Ambiguity;Risk attitude;Decision models;Confidence;

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