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Model for observation structural and household heterogeneity in panel data

Yang, Sha and Allenby, Gred M.

Model for observation structural and household heterogeneity in panel data J6284 2000 - 2000 - 137-149 V. 11 Issue. 2

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Hierarchical bayes models;Direct marketing;Mixture distribution;

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