Advances in research on mental accounting and reason based choice
Kivetz, Ran
Advances in research on mental accounting and reason based choice J6283 1999 - 1999 - 249-206 V. 10 Issue. 3
Marketing
Behavioral decision theory;Consumer choice;Mental accounting;Reason based choice;Self control;
Advances in research on mental accounting and reason based choice J6283 1999 - 1999 - 249-206 V. 10 Issue. 3
Marketing
Behavioral decision theory;Consumer choice;Mental accounting;Reason based choice;Self control;