Store market and consumer characteristics: the drivers of store performance
Reinartz, Werner J. and Kumar, V.
Store market and consumer characteristics: the drivers of store performance J6282 1999 - 1999 - 5-22 V. 10 Issue. 1
Marketing
Store positioning;Store location;Structural equation modeling;
Store market and consumer characteristics: the drivers of store performance J6282 1999 - 1999 - 5-22 V. 10 Issue. 1
Marketing
Store positioning;Store location;Structural equation modeling;