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Note on the relationship between firm diversification and corporate advertising expenditures

Raju, Jagmohan S. and Dhar, Sanjay K.

Note on the relationship between firm diversification and corporate advertising expenditures J6282 1999 - 1999 - 35-49 V. 10 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Corporate advertising;Diversification;Advertising;

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