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Moderating impact of quantitative information on the relationship between source credibility and persuasion: a persuasion knowledge model

Artz, Nancy and Tybout, Alice M.

Moderating impact of quantitative information on the relationship between source credibility and persuasion: a persuasion knowledge model J6282 1999 - 1999 - 51-62 V. 10 Issue. 1

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Source expertise;Source bias;Quantitative claims;Attitude change;

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