Comparison of conjoint methods when there are many attributes
Pullman, Madeleine E. et al.
Comparison of conjoint methods when there are many attributes J6282 1999 - 1999 - 125-138 V. 10 Issue. 2
Marketing
Conjoint analysis;Preference analysis;Choice models;
Comparison of conjoint methods when there are many attributes J6282 1999 - 1999 - 125-138 V. 10 Issue. 2
Marketing
Conjoint analysis;Preference analysis;Choice models;